Global tool apps, local challenges
Round Table China
00:00
Success of Chinese Tool Apps in Southeast Asia
This chapter explores the impressive market penetration of Chinese tool apps in Southeast Asia, focusing on their appeal and functionality in countries like Vietnam, Cambodia, and Indonesia. It highlights the importance of localization in app development to cater to diverse user needs while navigating challenges in international markets. The discussion also emphasizes the evolving marketing strategies, particularly through video platforms, as a key factor in user engagement and retention.
Transcript
Play full episode
