How to Think Like Alex Ferguson

Roy Keene never had any problem with Beckham and maybe his extracurricular activities kind of you know that he never felt he was distracted when he was at the training ground. There was very much admiration as you're saying for Ronaldo and admiration for Beckham and yet let's just get on with it as long as you're working hard mate, says Ronaldino. The cultural architect bit is to say who are the people that can welcome you in who are going to shape your culture because in any dressing room there will be at least four or five players that everybody else listens to when they speak  and will follow their lead.