Tom is at it again. After being out of the game for over 12 years, he is building a brand new painting company, Simplify Painting, from scratch. In this episode, Tom shares why he’s returning to the industry, his strategies for building a contracting company from the ground up, and how he is approaching marketing, lead generation, and brand building. Tom also shares the impressive sales and profit numbers Simplify Painting has achieved in a short time.
Episode Highlights:
[00:00] - Tom’s new business: Simplify Painting
[01:22] - Why Tom started a new painting business
[03:24] - Creating new experiences and stories to share
[06:38] - How Tom started his new business from scratch
[06:51] - Strategies for lead generation
[07:26] - #1: Paid sources
[09:36] - #2: Prospecting
[10:44] - #3: Utilizing social media and SEO
[11:22] - #4: Door-to-door canvassing
[11:52] - How side hustle allows him to focus all profits on business growth
[13:10] - Sales success so far
[15:36] - Why Tom turned down a $14k job
[17:31] - Mistakes Tom made that cost him money
[20:08] - Quick, consistent, and clear communication
[21:12] - Don’t be discouraged by economic negativity
[23:16] - Importance of quality control and maintaining high standards
[26:30] - Build your brand
[27:52] - Implement the strategies of BATTLEGROUND
[29:41] - Final thoughts
Resources:
== Simplify Painting: https://www.simplifypainting.com/
⭐️ Grab our NEW course to grow your business. 5 Steps to 5 Stars : How to charge premium prices and never run out of leads - https://thecontractorfight.com/5-stars
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💪 Get on the podcast! - https://thecontractorfight.com/intervention
== Join us in BATTLEGROUND ==
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Mentioned in this episode:
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