How to build a successful B2B media company
The Business of Content with Simon Owens
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Digital Is a Good Branding Exercise
It's interesting that like, you know the print, the print was no longer something that you felt like you really needed some. Some publishers argue that print is a good branding exercise even if it's not profitable but you found that to be the case and it just really wasn't worth the cost. Yeah, I mean the way we see it now is kind of the digital plays that role for us. We're not generating significant amount of revenue from traditional advertising. But our audience through digital is is pretty significant from a beat to beat perspective.
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