The Importance of Noticeability in Advertising

Advertising is often more likely to be similer than it ought to be distinctive. Merely being noticed is the first and biggest herd onand everything else is academic unless that is achieved. Super markets are one of the few organizations that recognize the power of being distinct. The government in sydney was struggling with over due traffic fines. Many late payers received dozens of letters, yet didn't pay their fines,. racking up more nd more fines. All students who took part were given a red stamp which read: ‘You must pay now in caps or you will lose your job’ This helped decrease late payments by 14 to 17%. And importantly saved residence four