Hey {First Name}, An Insider's Guide to Outbound Sales cover image

#168: $49 in 3 mos. to $24k MRR after sending 3M Cold Emails - 86% open, 36% positive reply (Matt McQuinn)

Hey {First Name}, An Insider's Guide to Outbound Sales

CHAPTER

How to Be Relevant in Online Conversations

In tech-enabled businesses, that's really what the strategy works best for. If you want to be relevant to a dentist, write them a letter, show up in person. You've got to get in front of that guy. Find the pain point conversation that's taking place if you sell sales consulting or enablement software. The first one would say, hey, Bob, saw we both commented on Morgan Williams' posts about sales and marketing strategy earlier this month.

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