Drybar: How A Stay-At-Home Mom Built A Beauty Empire
Erika Taught Me
00:00
How Much Did It Take to Build That First Store?
"We wanted this like very high end feel, but at an affordable price," she says. "The build out was really expensive like HVAC, which also something I don't care about." The first handful of stores were in that range towards the end and they were more like a million to build out for a bunch of different reasons. But yeah, they're not cheap.
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