Sports Partnerships as Brand Lab and Reach

Growing up on a sheep farm, Matt Jensen has long had an appreciation for natural fibres.

But it was during a stint in London working as a banker that the budding entrepreneur spotted a gap in the menswear market.

On this week’s episode of How I Made It, fashion editor Lauren Sams finds out how the failure of one business led to the success of another – menswear giant MJ Bale.

This podcast was sponsored by Telstra.

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