Diageo CEO: Shifting Drinking Trends, Brand Innovation, and Cultural Change
In Good Company with Nicolai Tangen
Embracing a Culture of Innovation at Diageo
This chapter explores Diageo's evolving corporate culture, emphasizing employee passion, collaboration, and a renewed focus on sustainability. It highlights a shift from 'be the best' to 'be better,' encouraging agility and learning from failures to enhance product innovation and responsiveness to market needs.
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