In 2018, Uber had over $10 billion in revenue for both ride sharing and their Uber Eats platform. They're the biggest car service in the world, but they don't own any cars. What they're doing is using existing capital that may be going into personal cars to give services to different customers. It's been kind of an amazing decade of growth for them. How do you explain that kind of rapid expansion? CalNix background really helped to get some early funding.
Harvard Business School assistant professor Alexander MacKay studied Uber’s strategies as it entered new markets around the world. He wanted to understand how global businesses can scale fast and survive for the long run. MacKay tells Cold Call host Brian Kenny that Uber adjusted its strategies to meet the specific challenges posed by competitors and regulators in six global markets: New York, Bogota, Delhi, Shanghai, Accra, and London.