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What You Never Knew About Your Grocery Store & Understanding Uncertainty

Something You Should Know

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The Consumer Frenzy Around Trader Joe's

The Secret Life of Groceries is a new book by British economist John K. Lomax. He says we love certainty, even though in most cases we cannot get it. People are often so wrong about what is going to happen because they got it all wrong for the last guy's reasons. We want to assign probability to how likely something is or isn't going to happen. But you don't know what will happen, when it will happen, or where it will happen - and neither does anyone else.

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