12min chapter

The Circuit Breaker cover image

S1 E5 | Unpacking Supply And Demand

The Circuit Breaker

CHAPTER

Supply Side Innovation vs Demand Side Innovation

This chapter discusses the concept of supply side innovation, which focuses on efficiency and scale, and demand side innovation, which focuses on customer needs and creating value. It explores the importance of understanding demand in product development and highlights the pitfalls of starting with a supply side approach.

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