How to Attract 55-Year-Olds

Gilmore Girls premiered on October 5th in the year 2000. It was based on the story of a single mother and daughter who lived in Connecticut. The pilot episode received financial support from the Family Friendly Program Forum, which included some of the nation's leading advertisers. In 2001, Gilmore Girls ranked 121st out of 158 shows in the ratings. Law and Order SVU was number 14. Yet, Gilmore Girls charged 75% of what Law and Order charged for its ads. But youth is the holy grail of advertising. There is nothing so desirable as a young target market.