The Evolving Landscape of Sports Media and UFC's Rise

John Ourand joins Peter Hamby to break down a consequential stretch in sports media, with Paramount cutting a $7.7 billion check for UFC rights and ESPN expanding its sports empire ahead of football season with its forthcoming super app. As John explains, these moves are part of a concerted push by legacy media to fight back against the rise of tech platforms and streamers. And despite the industry upheaval, the old guard still holds one powerful advantage: bigger audiences.

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