If everything goes according to plan, consumers have more choices and sellers will have a larger audience. In all honesty, this could evolutionized digital commerce in india. But like all things, there are a few unanswered questions here. Can small retailers really compete with massive retailers can offer deep discounts? Well, we don't know. For now, everybody is excited about o n d c and the infinite potential it holds. We will just have to wait and see how the pilot takes off.