2min chapter

The Long Game cover image

Mariya Delano on the Future of the Internet, Fragmenting Platforms, and Distribution in the Modern Age

The Long Game

CHAPTER

The Importance of Content Creation in Thought Leadership

I've been arguing with a client about this for the past two weeks. You can't go for the big leagues if you want something that's more likely to work, right? It's more risky in every way. So once you identify that person or that audience, like the content creation aspect is also a piece in this puzzle. I'm actually going to have a piece coming out on this sometime in the next two weeks in search engine land.

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