2min chapter

One Knight in Product cover image

The Importance of Getting Your Product Launches Right (with Derek Osgood, Founder & CEO @ Ignition)

One Knight in Product

CHAPTER

Product Marketing and Product Marketing Can Be as Close as Possible

Product and marketing teams need to be as close as possible. The best aligned product in product marketing teams, typically theyre viewing product marketing as an put at the very earliest, like product discovery stages. Getting clear about rolls and responsibilities is one of the biggest ways that these two teams can get a line the other.

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