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Acquired Episode 15: ExactTarget (acquired by Salesforce) with Scott Dorsey
Acquired
How to Scale a Small Business Using Digital Marketing
Early on, we were a thousand dollar a year subscription and an very small business focused. We started evolving to franchise organizations where the franchise or cared a great deal about a centralized branding and content. And that gave us a big boost. Then we started realizing that really, every organization in the world is going to need to use emal digital marketing to communicate with their customers. That's just a remarkable level of scale and flexibility.
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