The Economy, Stupid cover image

The coffee paradox

The Economy, Stupid

CHAPTER

The Evolving Coffee Culture in Australia

The chapter explores the growth and resilience of the cafe and coffee shop industry in Australia amidst cost of living pressures, emphasizing the shifting consumer habits towards more cost-effective coffee consumption methods like home brewing. It discusses the impact of rising inflation and operating costs on cafes, as well as the increasing consumer awareness regarding fair trade and sustainability in the coffee sector. The conversation also delves into the tensions between affordability, ethical sourcing, and preferences for premium coffee, along with the implications of big chains like 7-Eleven and McDonald's on consumers' perceptions of coffee prices.

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