4min chapter

Hey Salespeople cover image

Building a Personal Brand on LinkedIn Using Humor with Tom Boston

Hey Salespeople

CHAPTER

What Done and What Don't Work for Me

SDRs use social media as an extra weapon in their arsenal to help them get the attention of other prospects. When he was first starting out, you could see a 30% increase in pipeline for potential buyers and advocates. He tried copying everybody else on LinkedIn who were giving sales advice but that didn't work so he leaned more into his own strengths. "I often like smile, making laugh, right? I would describe myself as a funny person"

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