EP 186 | Hubert Palan - How Productboard prioritizes their backlog and defines a retention-driving product strategy
CHURN FM
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How to Build Productivity in a SaaS Company?
I think it comes down to the discipline of like being open minded and listen and having like in your head or even visualize, right? Like, hey, here are different customer segments. They have different needs and the needs of modern PM at a B2B SaaS company are different from large digital transformation company like Volkswagen. And so understanding that there's a difference and then being specific about that. So that's what we did. It wasn't, you know, I wasn't building it for myself oblivious to like the broader market understanding. We did over 1000 user interviews, like every day as founders,. You know, formulate the understanding of the market and then we said, Hey,
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