Streaming Subscription Trends in 2024

This chapter explores the latest Antenna report on the 10.4% growth in premium SVOD subscribers and the shift towards profitability in the streaming industry. It discusses the recent decrease in churn rates and the trend of resubscribers, illustrating changing consumer behaviors and subscription management. Additionally, the chapter highlights the role of third-party distributors like Amazon in expanding reach and enhancing the overall streaming landscape.