Combining Charitable Components, TV Show Advertising, and Merging Experiences in Cooking

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This chapter explores a TV show in Harlem that features a charitable dinner series and kids' cooking classes. It also delves into the significance of innovation in storytelling, Marcus Samuelsson's experience cooking for President Obama, and the challenges faced during the COVID-19 pandemic.

Telling a clear story about your product is a basic entrepreneurial skill. But to build enduring impact, you need to help amplify other stories — those that surround you in your community and your customers.

Marcus Samuelsson has done just this with beloved restaurants such as Hav & Mar and Red Rooster, and through his media group that celebrates the richness of the world's cuisines and the stories embedded within them.

Marcus shares how embracing a diversity of stories has let him create spaces where every individual's narrative is valued, and has opened up new avenues of inspiration for him as an entrepreneur and award-winning chef.

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