Theodore Levitt was an American economist and a professor at Harvard Business School. He argued that businesses will do better in the long run if they concentrate on meeting customers' needs rather than selling products. His ideas have significantly shaped modern marketing theory and practice. Tony Ulwick gave a different term for the same idea with what he calls outcome-driven innovation.
Have you ever worked to launch a product or a service only to see it go flat in the market? Have you ever developed an initiative internally at work only to see the launch fall completely flat? Have you ever put time and energy, and resources into a relationship only to see it go south? Today I will share a powerful failure story, something counterintuitive I have learned, and some actionable advice. By the end of this episode, you will have a six-word question that you can use at work and at home to make sure that you are solving the right problem.
This is part 2 of a 4-part series.