Investing in Wine - A Startup Idea

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A friend of mine pitched me a startup idea over the weekend. He said he was going to start a company that makes it easy for people to invest in wine. Wine has yielded 13.6% annualized return over the last 15 years, which means you double your money roughly every 6 or 7 years. Head to Build will help you build a product that gets you there.

Your startup will only grow if you design for and facilitate word of mouth. The big mistake people make is thinking their business will generate that WoM growth - the key is making sure the conversation is already happening before you build a product. We'll talk through strategies for this today, with a little help from a wine investing platform and a product to help a two year old sleep.