Jaguar’s ‘Woke’ Ad Controversy: What Went Wrong?
Marketing School - Digital Marketing and Online Marketing Tips
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Navigating Political Themes in Marketing: Lessons from Jaguar and Volvo
This chapter explores the risks of integrating political themes into marketing strategies, stressing the need for businesses to prioritize their core missions and customer needs. The discussion references the Jaguar advertising controversy and contrasts it with Volvo's successful safety-centric branding as an example of effective marketing.
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