#27 - Brands on Web3 After the Hype w/ Filippo Chisari
Metavertising // Metaverse Marketing
00:00
The Rise of the NFT Collection
The idea of loss aversion sells much better than any gain, right? So the moment brands started feeling the FOMO, everybody wanted to jump on the bandwagon and say, okay, I also want to take part in this. And they saw a bit of success. And then it grew and grew more and more beyond what they could potentially think of. They started onboarding mostly web three natives into this kind of thing.
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