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The Liberal Leadership Contest: Siegel, Thalmann, Ronellenfitsch, McDonald and Guy

The Herle Burly

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Trudeau's Path to Leadership

This chapter examines the historical context of Justin Trudeau's leadership race for the Liberal Party in 2013, focusing on the evolution of party membership and the introduction of 'liberal supporters.' It highlights the innovative strategies employed during the campaign, particularly the effective use of social media and engaging younger voters. The discussion also explores the political dynamics at the leadership convention and the significance of resonating issues like electoral reform and marijuana legalization in mobilizing supporters.

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