In Good Company with Nicolai Tangen cover image

Niels B. Christiansen: Leading LEGO, Competing in the Digital Age, and Shaping Creative Minds

In Good Company with Nicolai Tangen

00:00

Innovating Product Lines in the Toy Industry

This chapter explores the dynamic process involved in product development at a leading toy company, highlighting their strategy to launch 400 to 450 new items each year. It emphasizes the role of market trends, consumer insights, and beloved intellectual properties, while also recognizing the enduring appeal of classic 'evergreen' products.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app