The Present Beyond Measure Show: Data Storytelling, Presentation & Visualization cover image

The Vital Role of Narrative Arc in Business Data Storytelling

The Present Beyond Measure Show: Data Storytelling, Presentation & Visualization

CHAPTER

Data Storytelling - It's Not What You May Think

Despite the rise of quote, data storytelling is still a mystery to most practitioners. A well told story activates seven distinct regions on both left and right sides. If your data presentation were a movie, the message would be the tagline and the story would be the film itself. It helps maintain our audience's attention by firing their brains on all cylinders.

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