Do You Think It's Important to Understand Your Customers?

The most information i get about the customer or the buyer are like p f bire personas that are super generalized. It's just nor enough, like it doesn't really help me understand who i'm talking to. The why of why to do this is so that you can drive strategy. And from a competitive vantage standpoint, very few companies do this. So when you do it and you understand those people, well, it's very clear. It stands out. It's how you get content to work. I know what's going on inside of those companies very, very clearly, and can demonstrated and communicate it very effectively. Most companies spend away more time researching their competitors than researching their