470: When should you not brand yourself ex McKinsey (Strategy Skills classics)
Case Interview Preparation & Management Consulting | Strategy | Critical Thinking
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Don't Let Your Value Be Linked in Other Firms
You will never compete against major firms if your value is the fact that dourin the long lie of that firm, it can't happen. Being the offspring of another organization is not a comparative advantage. Embrace the acits you have, embraced the value that you now have, and turn that into a competitive advantage. Ad talk about demonstraterg competsy. Don't fall for the trap of just talking about your past.
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