29min chapter

The Checkup with Doctor Mike cover image

The Dark Side Of Steroids and The Problem with Deadlifts | Dr. Mike Israetel

The Checkup with Doctor Mike

CHAPTER

Navigating the Complexities of Trademarking and Online Brand Protection

The chapter delves into the speaker's journey with trademarking their name and the challenges faced in protecting their brand online. Discussions range from Reddit interactions, popular perception, to differences in the speaker's real name between American and Russian versions. They also humorously attribute success to luck, expertise, and team support while reflecting on the direction of social media fitness and the future of evidence-based information in the online health and fitness space.

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