The Pro System: A Simple Way to Organize Complex Ideas

The Pro System is a way of organizing complex ideas into something simple that everyone can use. It allows you to take any idea and speak to any group of people influencing their actions. You start off with the problem, which is the challenge - where am I right now? And think about it from whoever you're speaking to, what concerns do they have? What challenge do they have right now and now in their life? The next piece is the promise; this is where you start to think, well, where would I like to get to? Then there are more logic pieces such as process and proof: how do we get from the problem to the promise? This last step is the most prompt