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Lington: There's nothing more powerful in n in social mediam akind of a far reaching like topic that has legs beyond your nich. I remember you had that unicorn about two years ago, in 20 17, when google fundamentally made changes to the newsfidalgaritm and you were one of the first to publish about it. And so, like, if you clever and nimble enough to recognize those trendsthen that's like a very powerful force to ride. You know, i used to be able to do that better because i had more time.