6min chapter

Conquête cover image

Comment gérer l'Attribution Marketing ?

Conquête

CHAPTER

L'impossibilité et les coûts de l'attribution marketing

Ce chapitre explore les obstacles liés à l'attribution en marketing, mettant en lumière les coûts et l'inefficacité des méthodes de mesure. Il souligne l'importance de la créativité et présente la signature email, avec Signetik, comme un outil puissant de conversion.

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