
You've Been Fooled, There's No "Blue Ocean"
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
00:00
Sede Solet From the Perspective of the Shark
The only thing that matters to fish is getting the job done. As a shark, you are competing for mental and physical availability with customers when they have a job to be done. Mental avability means your product or serviceis available where people are at. On the other hand, physical avability means that your product or services are available in their area of choice. How to pete? Well, one step will be to identify what triggers them to buy from you. In fact, ade revera de cer gives us by step by step on how we can improve our customer experience. My best advice is to absolutely smine about existing customers. If you don't have customers right now
Transcript
Play full episode