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Why being niche is the key to building a brand of the future, with Jens Knoop, founder of Knoops

Conversations of Inspiration

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Chocolate - A Lightbulb Moment

Chocolate is where the biscuit comes, doesn't it? It's that little thing, like, i have had a hard day. I'm just going to treat myself. And and it's little thingsi like, if we actually think about it, you know, we'll pick up a lip stick, and that will make a woman feel great. You'll buy something food related. And it's, it sort of marks that moment. Do you know, there's this moment. Tell me about this light bulb moment.

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