The Stoics Empire has a million and a half subscribers on YouTube, has an email list of 100,000 people. There's a podcast coming out soon. It does $30,000 a month in merchandise sales. Like the amount of money that you can make from an audience and do it in a really cool and interesting way is better than it's ever been.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Nathan Barry, founder & CEO of ConvertKit.
Nathan started ConvertKit 10 years ago and has since grown it to one of the largest creator-driven newsletter platforms in the world. On top of running an 8-figure business, Nathan's a consistent creator who writes several newsletters, including a new paid newsletter.
In this episode, Nathan talks about the state of creator-driven newsletters today and how creators can build—and are building—massive 6-to-7 figure businesses on the backs of their newsletters.
We also discuss:
- how Nathan thinks about paid newsletters and his publishing strategy (1:09)
- 3 things he sees the most successful newsletter operators have in common (12:00)
- what the ConvetKit Creator Network is and how it's helping Creators grow & monetize (20:33)
- how Nathan believes newsletter operators can grow & monetize most effectively (26:36)
- ....and much more!
You can find Nathan Barry on Twitter, and Louis is at @louisnicholls_ .
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