This chapter discusses the phase of uncertainty that entrepreneurs often experience and the importance of embracing fear and using it as motivation for success. It also provides advice on how to allocate limited funds in a business, with a focus on creating an exceptional customer experience.
If he could travel back through time to 1999 (in a Lambo, not a DeLorean), what advice would millionaire entrepreneur Andy Frisella give to his younger, inexperienced self? It's the same advice he'd give anyone on ground zero of building their empire.