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297 - Collecting Insights Through Content That Lead To Innovation | Marketing School

GTM Live

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What Are Your Thoughts on the Agency Business?

Olivia: I used to poo poo on the agency business, and then you realize it's a great business. The agency model becomes a experimentation lab that helps panies innovate. A crate, ay, a bench marking product that's never been seen in the world before. We just did this experiment with 50 companies at once using standardized methods. So i think a lot of people feel like it's a science more than right now.

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