
297 - Collecting Insights Through Content That Lead To Innovation | Marketing School
GTM Live
00:00
What Are Your Thoughts on the Agency Business?
Olivia: I used to poo poo on the agency business, and then you realize it's a great business. The agency model becomes a experimentation lab that helps panies innovate. A crate, ay, a bench marking product that's never been seen in the world before. We just did this experiment with 50 companies at once using standardized methods. So i think a lot of people feel like it's a science more than right now.
Transcript
Play full episode