The Power of Storytelling and Problem-Solving in Social Media Marketing

Using social media to find clients can be exhausting. Writers tend to focus on the "media" and use it as a broadcast platform that requires post after post and what at least one marketing guru has called "Content Shock". What if you focused on the "social" part of social media and used it to foster real relationships with prospects and clients? That's what's been working for Esai Arasi, our guest for this episode of The Copywriter Club Podcast.  Click the play button below, or scroll down for a full transcript.   Stuff to check out: Esai's LinkedIn Esai's Instagram The Business of Expertise The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh:  Looking for an approach to social media that doesn’t require you to post three times a day or more? This is The Copywriter Club Podcast. The old approach to social media was to post content—photos and video with clever captions that invite comments and likes—is hard to keep up with. If you don’t have a team of content creators and algorythm watchers to keep up with the latest thing, you burn out or lose interest or eventually realize that the effort you are putting in is not being rewarded by the leads and clients you are looking for. Most of us are on social media to get leads. But how’s that working out for you? Most content writers or copywriters posting on Instagram or X/Twitter or LinkedIn are spending a lot of time for very little payoff. And that’s because social media is great at helping foster connections and relationships, but not all that great at selling organically. I’m not saying it can’t be done or that no one’s doing it. Some are. But it’s not easy. My guest for this week’s episode of The Copywriter Club Podcast is Esai Arasi. And she argues you don’t need to post every day or every week or even every month. Tools like ManyChat help move followers who are interested in what you do from posts to DMs. Using social media to foster relationships you have with previous clients and referal partners is also useful. Those things don’t disappear into the feed after a few minutes. They endure. And switching up your approach to focus on these kinds of behaviors may bring you better results than you’ve been seeing lately. Stick around as we talk about how to do this. As usual, this episode is brought to you by The Copywriter Underground. We’re talking about social media and getting clients to work with you today and it just happens that there are additional resources in The Copywriter Underground designed to help you do both of those things. Workshops on using tools like Pinterest and YouTube to grow your audience and attract clients. Still other workshops on engaging prospects on LinkedIn and other social media platforms so you can build relationships that result in high-paying client work. Not to mention resources to help you land a “real” job if that’s more up your alley. And that’s just the beginning… there are dozens of templates—including a legal document worth hundreds of dollars—ready for you to borrow and use in your own business, three entire courses on selling, writing proposals clients can’t say no to, and building your authority so clients seek you out, not the other way around. Plus dozens of other workshops, monthly coaching, regular copy critiques and more. You can see what it includes at thecopywriterclub.com/tcu And now, my interview with Esai Arasi… Esai, welcome back to the podcast. It's been a little while since we talked on the podcast. You and I have talked offline a few times since then, but catch us up on what's been going on in your business. I think on the podcast, last time we talked was like 2020. So it's been a little while. Esai Arasi: It's been a while. Yeah. Thank you so much for having me again, Rob. And I'm really excited to catch up on what my growth has been like because when I was last on your podcast, I was still working with you inside the think tank.