Amazon suspends facial recognition technology, Starbuck’s closes 400 stores and a prediction on Apple and search
Pivot
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Retail Revolution: Adapting to Change
This chapter explores how COVID-19 accelerated existing trends in the retail industry rather than initiating new ones, with a focus on companies like Starbucks that are leveraging technology for enhanced customer experiences. The discussion delves into the significant shift toward online shopping and the evolution of consumer preferences, suggesting a possible decline in traditional in-store shopping. It also highlights the importance of experiential retail and the emergence of niche markets amidst the challenges faced by larger retailers.
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