Beyond Financial Metrics: The Evolving Responsibilities of Business Leaders

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This chapter discusses key metrics for business success, highlighting the significance of a positive work culture alongside financial performance. It emphasizes the role of CEOs in prioritizing people while addressing the challenges posed by technological advancements.

David Novak, co-founder and former CEO of Yum! Brands, joins host Jeff Berman to share lessons from scaling one of the world’s largest restaurant companies. Hear how his focus on listening, team recognition, and taking big swings helped grow a fast food empire to a $32 billion market cap. He also reveals lessons from the infamous Crystal Pepsi campaign, how he came up with Cool Ranch Doritos, and what fuels his mission to develop the next generation of leaders. His latest book is: “How Leaders Learn.” David also has a podcast: "How Leaders Lead."

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