What should you NOT do in marketing? Thereâs lots, but Daniel and Jay are breaking it down in seven parts.
First, when you market to everybody, youâre actually marketing to nobody. Youâre gonna be more successful with a specific customer set in mind. Plus, narrowing it down makes positioning and messaging way easier.
Also, are âbest practicesâ actually outdated? Jay thinks so. Every time you hear about a best practice, itâs best to test it out for yourself.
And, Daniel reminds us that skipping strategy and going straight to tactics is a NO-no. Who are you running ads to? Whatâs the offer? When, why, what, and how? These are questions that you need to start off with, not answer along the way.
This short ân sweet Bathroom Break is all about avoiding what you can and doing better. đ˝
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
