From Patented: Inventing the Wheeled Suitcase
What's Your Problem?
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Is Gender a Factor in Innovation?
The car market is a very gendered thing for different reasons. Electric cars started to be marketed towards women because they were seen as feminine. When something becomes seen as for women, or a drawing room on wheels, then many male consumers don't want it. So the electric car industry held back the size of its own market.
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