Personal Branding - How to Stand Out on YouTube

Rachella: It is a really competitive space on YouTube, like let's not be naive to the fact that now it's a lot harder. And personal branding is a huge part of standing out and your style, your characteristics, your values, everything your life is going to go into that. I would say start now, don't wait. You want to create your own voice and just do the stuff that get you excited. The stuff, be risky and try those different formats or the different topics.