Farmer's Market Place - We Didn't Look at Themselves

We were completely blinded by this external validation that we got from this aburocratic funding organization, and which we should have completely dismissed. We really didn't talk to our customers, or prospect customers, and our prospective vendors, the farmers, to find their pain points at all. And if you tell somebody that you're going to create an amazing product, why would they ever say no? Farmers want to sell their food. Foodis want to eat food. So of course they would say, yes, sure, try building this and then i'll see. Wellye, the obviously rate. It's just not any meaningful thing that comes out of conversation like this.