Intro

Could sharing your most shameful moment actually accelerate your career? 
 
Jordan Gal teams up with fellow entrepreneurs to discuss work and life beyond business. In this episode, Jordan sits down with returning guest Christian Genco,a software engineer and entrepreneur navigating the challenges of scaling products while maintaining focus. Christian recently welcomed his second child and shares insights on balancing creative work with reactive demands. What's the real cost of constant interruptions on engineering productivity? The conversation explores vulnerability as a business asset, the concept of "Sanskara" (emotional wounds from Sanskrit that block growth), and practical strategies from 37signals' Shape Up methodology. Christian opens up about getting fired from a startup and how sharing that vulnerability created unexpected opportunities. Can founders really separate engineering focus from customer chaos? 
 

In This Episode:  
 

• (00:00) How Sharing Shame Creates Unexpected Business Opportunities 

• (05:48) Christian Announces His Second Child 

• (13:52) The Creative Satisfaction Problem in Business 

• (24:52) Managing Reactive Engineering vs Deep Creative Work 

• (42:19) Founder Intentions and Life Philosophy Beyond Money 

• (56:22) The Engineering Productivity Challenge Every Startup Faces 

• (59:37) 37signals' Approach to Protecting Engineering Focus 

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About the Show 
Jordan Gal, founder and CEO of Rosie AI, hosts the Offsite Podcast where he teams up with rotating entrepreneur friends to explore what's happening in their work and beyond. After successfully building and selling CartHook, Jordan now leads a VC-backed company while sharing candid insights about the realities of startup life. The show combines real-time business updates with deeper conversations about founder psychology, growth strategies, and the personal side of entrepreneurship that rarely gets discussed publicly. 

Resources: 
Christian Genco X: https://x.com/cgenco   
37signals (company) - basecamp.com
Rosie AI: https://heyrosie.com/