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2min chapter
472: Step Aside, Bob!
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How to Sell Your Sports Channel and Keep the Rights
"I would set it all and just played a long game like get rid of ESPN gone," he said. "If I'm Apple I'll wait until I can get the deals that I want like the NFL is going to come around again right or MBB will come around again" He added: "The deal here is that you are hedging on the cash cow of broadcast and cable ... but making money in the interim"
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